As we all know by now, Uniswap is a decentralized exchange that had quite a meteoric rise. July 31, 2020, saw Uniswap doing a $126m volume in only 24 hours. This is 1/2 of Kraken, and only 1/3 of Coinbase.
Uniswap gives permisionless possibility to people launching their own crypto projects with the ETH token. It allows projects to get listed on their exchange (without any permission), provide liquidity for swaps, thus, helping them get into the world of crypto for free.
This also gives retailers an excellent opportunity to buy projects early on and get an excellent return on investments, but then enters scammers!